Land Department

Procurement of Land:


Our land survey teams identify the lands available for projects and gather basic information for evaluating the feasibilities for projects and other uses of the available lands.

Record System:

The above information for the available lands are then digitalized through satellite imagery and Geographical Information System for Town Planning and design wing. Platform and web- based applications by ESRI: ARCGIS 9, ARCIMS and ERMAPPER.

Our topographic surveys of land are then maintained by layering the sequence below:

Design Department

  • Our design wing comprises of highly qualified architects and town planners.
  • Once the information is provided to the design wing by land department, our design wing produces the best layouts and designs for the use of given lands. Preparation of zoning plans, road cross sections, layout of water supply sewerage system, design of disposal station and water tanks.
  • Concept Design
  • Project Management System including building bye-laws, possession system and building control system.
  • It then ensures the world class standards for our clients keeping in view the bullets in below:
    • Modern urban conceptualization.
    • House elevation control to create better environment
    • Landscaping and horticulture designing
    • Eco-friendly and energy-efficient environment
    • One-stop comprehensive advice and services
    • Approval from development authorities

Town Planning Department

  • Preliminary Studies & Survey Stage
    • Topographic Survey Map
    • Topographic Survey Report
    • Geotechnical Report
    • Site Hydrology Report
    • Initial Environment Examination Report
    • Initial ImpactTrafficStudy
    • Underground Water Quality Testing Report
  • Concept Design Stage
    • Town Planning Concept Report
    • Town Planning Layout Design
    • Design Concept Report for Water Supply, Sewerage & Drainage
    • Design Concept Report for Roads
  • Statuary Aspects
    • Layout Plan Approvals
    • Approvals / Revision of drawings form various Govt. Agencies related to roads, water supply, sewerage, drainage, electrification & gas etc.
  • Execution Drawings
    • Roads
    • Detailed Layout of roads with coordinates
    • Roads layouts with levels at each Junction
    • Horizontal geometrical design with L-sections & cross sections
    • Vertical geometrical design
    • Pavement design
  • Water Supply
    • Water supply network design showing sizes of pipes, material specifications and details.
    • Design of tube well
    • Underground water tank (if any)
    • Overhead water tank
  • Sewerage System
    • Sewerage network design
    • Hydraulic flow diagram showing pipe diameters, slopes, invert levels etc.
    • Details & design of manholes
    • Design of disposal station including drywell & wet well
    • Design of pump
  • Drainage System
    • Design of drainage network
    • Details of collection chamber & gully grating
    • Design of pumping station (if required)
    • Design of culverts
  • Landscaping
    • Land levels (contours)
    • Plantation details (trees, shrubs, plants)
    • Water bodies
    • Stones, Pebbles and other relevant materials for beautification
    • Pavement design
  • Environmental Impact Assessment Report (EIA)
  • Traffic Management Plan
  • Infrastructure Development

    • Infrastructure Development Works
      • Road Work
      • Earth Work
      • Sub-Base & Base Course
      • Surfacing
      • Road marking & signage
    • Water Supply Distribution including water tanks & tube wells with generators
    • Sewerage System including disposal station
    • External Electrification of plots
    • Street Light system
    • Building Works
      • Civil Works
      • Public Health Works
      • Electrical Works
      • Finishing Works

    Building Control Department

    • Examining and commenting on plans for new buildings, alterations or extensions
    • Overseeing the work of building surveyors and providing them with supportive management
    • Providing advice about construction safety matters and new building regulations
    • Making regular inspections of building work at various stages of completion
    • Keeping records of how projects are progressing
    • Issuing approval to start building work and completion certificates
    • Inspecting and carrying out surveys of potentially dangerous buildings
    • Approving demolitions
    • Keeping up to date with relevant regulations and legislation
    • Writing reports
    • Advising on cost and time saving measures during construction, without forgoing safety regulations
    • Liaising with local authorities, planners, surveyors and other professionals

    Finance Department

    Finance Department Mission

    Finance Department is responsible for acquiring and managing of funds within an organization and it also plans for expenditures of funds on various assets. It is part of an organization that ensures efficient financial management and financial control necessary to support all business activities.

    Roles and Responsibilities of a Finance Department

    The contributions of finance department to any company and how these contributions positively affect organizational performance includes everything from managing cash flow to assistance in key strategic decisions. The roles and responsibilities of a finance department includes but are not limited to:

    Management of Company’s Cash Flow

    The Finance Department manages all cash flows into and out of a company and ensure that there are enough funds available to meet the day-to-day running of the company.

    • Manage Cash Flow
    • Credit and Collection Policies for the Company’s Customers
    • Timely Payments to vendors and creditors
    • Timely Receipts from Customers as When Due

    Budgets and Forecasting

    The finance department works with managers to prepare company’s budgets and forecasts and also give feedback with regards to the financial standing of the company.

    • • Prepare budgets and forecasts
    • • Plan company Staffing Levels
    • • Plan Asset Purchase and Expansions

    Advising and Sourcing Long Term Financing

    The finance department advice company on the best financing mix that could yield best profits.

    • Advise for Long-Term / Short-Term Financing
    • Financing Mix with High Profit and Low Cost
    • Manage Finance Through Bank Credit / Private Debt / Share Issue

    Management of Taxes

    Running a company involves paying taxes, and it is the duty of finance department to handle tax issues.

    • Creating Good Corporate Relation with Government
    • Managing Tax Matters within Framed Policies

    Management of Company’s Investments

    Apart from selecting and analyzing new investments, the finance department also manages company’s existing assets.

    • Company’s Working Capital Needs
    • Concern for Current Assets Apart from Fixed Assets
    • Managing Liquidity of the Company

    Financial Reporting and Analysis

    Financial reporting and analysis is a function that takes raw accounting entries and transforms them into meaningful, usable and comparable financial statements.

    • Prepare Financial Statements
      • Profit & Loss Account
      • Balance Sheet
      • Cash Flow Statement
    • Summary of Funding Sources / Expenditures / Reserves
    • Statements for Non-Financial Information

    Assist Key Personnel in Making Key Strategic Decisions

    The finance department provides company management with information necessary to make strategic decisions such as;

    • Markets or Projects to Pursue
    • Payback Periods for Large Capital Purchases
    • Allocation of Funds, etc.

    Marketing. & Sales Department

    Role of Marketing Department g

    Marketing department oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. In line with the need to keep the brand in front of the target audience, the marketing department manages press relations, speaking engagements, special events and community outreach activities. Website maintenance, social media participation and trade show exhibitions represent additional tasks.

    Sales Management

    • Client Inquiry
    • Product Booking
    • Balloting Process
    • Confirmation Letters
    • Recovery
    • After Sales Services
    • Lead generation campaigns
    • Periodically training of sales staff

    Marketing Strategies

    • Branding
    • Competitive Analysis
    • Market Analysis
    • Product Analysis
    • Market Information System
    • Build relationship with the clients
    • Encourage referrals and word-of-mouth

    Event Management

    • Event Planning
    • Acquiring necessary permits
    • Arranging for speakers or entertainers

    Social Media Expert/Creative Services

    Advertising and Promotional Campaigning

    • Creation and publication of all marketing material in line with marketing plans
    • Planning and implementing promotional campaigns

    Communication with other Departments

    • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

    Communication with clients

    • Respond client queries as quickly as possible

    Dealer’s Market Management

    • Communication with dealer’s market
    • Proving them required printing material
    • Setting weekly/monthly targets of sales and its follow up s
    • Assistance and processing of Rebate and other financial benefits provided to dealers.
    • Dispel questions on the need for a real estate agent

    REM Department

    Real Estate Management (REM) is the king pin the development of business. Here the generation of funds are matched with the development work and maintain the society’s operations . Here transfer system is managed through proper integrated procedure. The company use State of Art software to Safe & Secure the client’s data and managed it perfectly

    • Bookings of Plots
    • Balloting of Plots
    • Allocation/Allotment of plots/li>
    • Possessions of Plots
    • Completion Certificates/li>
    • Transfer of Files/Plots/Houses
    • Client’s Record Management

    Human Resource Department

    HR Mission

    Our mission is to support our Corporate Leadership, Department Heads and Employees in the achieving their personal and strategic goals. We intend to achieve this by attracting;

    • Human Resource Planning
    • Recruiting, Selection and Orientation
    • Training & Development
    • Performance Management
    • Compensation & Benefits
    • Employee Relations
    • HR Policies, Procedures and Documents
    • Employees’ Record and Electronic HRM
    Developing and retaining high caliber staff and constantly revitalizing the employees of Eastern Housing through Benchmark policies and practices.

    HR Strategy of Eastern Housing

    Eastern Housing, considers its human capital as the most valuable asset of the organization. As the Real Estate, Developers Market in Pakistan is becoming immensely competitive therefore in order to achieve a competitive edge over its competitors, Eastern Housing aims to attract, develop and retain the best human capital available in the market. For this Eastern Housing has adapted the following HR policies.

    • To select and recruit employees on merit.
    • To provide conducive environment to all its employees.
    • To be consistent in knowledge management by periodically conducting training needs analysis and implementation of the training plans for each employee.
    • To be one of the best paymasters in the Real Estate industry in order to fulfill the personal needs of its employees.
    • To develop employee relations with its employees in order to build an organizational culture of teamwork, trust, and satisfaction.
    • To give the employees a fair opportunity to grow and progress in their careers by implementing Interim and Annual Performance Appraisal System.

    Role of Human Resource Department

    • To facilitate the process of implementation of fair policies for all the employees.
    • To bring about a system of check and balance whereby management could make sure that no unfair action has been taken against any one.
    • To make every employee's career at Eastern Housing rewarding and satisfying.
    • To reward the efforts of high performers.
    • To make sure that the best management practices are followed.
    • To make sure that same set of rules govern the behavior of all the employees across the board in Central, South and North Office.
    • To develop a culture based on performance, mutual respect and professionalism.
    • To advise the management on HR trends, policies and procedures.
    • To involve the Line Managers in the process of fair implementation of HR policies.
    • To make Line Managers responsible and authoritative by owning the policies developed by the HR Department and duly approved by the Chief Executive Officer of MAS Group.

    HR Quality Objective

    Our HR Strategy is encompassed by:
    R E S P E C T

    • R Reliability You can Count on us.
    • E Excellence Is our Standard.
    • S Service Employee is First. Exceed meeting his needs.
    • P People Serve employee with fairness and firmness.
    • E Empowerment Enabling each to attain his / her Potential.
    • C Caring Care for all as we wish to be cared for
    • T Teamwork Foster a spirit of Teamwork

    Accounts Department

    Accounts Department Mission

    Accounting department provides accounting services to the organization to keep the business operating without hitches and delays. The department records accounts payable / receivable, inventory, payroll, fixed assets and all other financial elements. The department's accountants review the records of each department to determine the company's financial position and any changes required to run the organization cost effectively.

    Roles and Responsibilities of Accounts Department

    The accounting department is responsible for recording and reporting the cash flows, both in and out, of a company. There are five basic roles or functions within the department:

    Cash Disbursements & Accounts Payable

    To maintain great relationships with vendors the Account Department ensures that vendors get paid on time. Accounts payable is responsible for paying vendors for supplies purchased or any other expenses incurred by the business.

    • Receiving Invoices from Vendors
    • Recording Payments / Payables in Relevant Accounts
    • Writing Cheques to Vendors
    • Timely payments to Avail Discounts or Incentives
    • Scheduling Payments to Save Late Payment Surcharges

    Cash Receipts & Accounts Receivable

    Another critical duty of the accounting department is to track and record account receivables, including outstanding invoices.

    • Creating and Tracking Invoices
    • Recording Receipts / Receivables in Relevant Accounts
    • Receiving Cash / Cheques from Customers


    Payroll is a critical function of the accounting department and includes making sure all employees are paid accurately and timely on a regular schedule.

    • Review and Recording of Payroll Presented by HR Department
    • Payroll Tax Working
    • Processing of Payroll Disbursement

    Reporting and Financial Statements

    The primary reason Accounts Department record data properly in accounting software is to prepare financial reports that can be used for budgeting, forecasting and other decision making processes.

    • Cash Payments / Receipts Summary
    • Petty Expense Summery
    • Recovery Reports
    • Fixed Asset Register
    • Stock Value Reports
    • Scheduled Payment Reports

     Financial Controls

    Financial controls include reconciliations, dividing the responsibilities and following the GAAP standards of accounting principles, all of which are implemented with view toward compliance, fraud and theft prevention.

    • Cash Reconciliation Statements
    • Bank Reconciliation Statements
    • Stock Count Statements
    • Sale & Receipt Reconciliation (Account Receivables)
    • Purchase and Payment Reconciliation (Account Payables)
    • Separation of Duties (Strong Internal Control)

    Procurement Department


    The objectives of a procurement department in our organization move far beyond the traditional belief that procurement’s primary role is to obtain goods and services in response to internal needs. To understand how this role is changing, we must understand what purchasing is all about, starting with the primary objectives of a purchasing organization.

    Objective 1

    • Support Operational Requirements
    • Supporting this flow requires purchasing to:
      • Understand business requirements
      • Buy products and services
      • At the right price
      • From the right source
      • At the right specification that meets users’ needs
      • In the right quantity
      • For delivery at the right time
      • To the right internal customer
    • Internal customers of purchasing include:
      • Manufacturing
      • Physical distribution centers
      • Engineering and technical groups
      • Research and development
      • Information technology
      • Transportation and other services

    Objective 2

    • Manage the Procurement Process and the Supply Base Efficiently and Effectively
    • To manage the procurement process and supply base efficiently and effectively procurement must follow the following key steps:
      • Identify opportunities
      • Manage internal operations
      • Achieve objectives
      • Identify opportunities where the procurement team adds true value:
      • Evaluation and selection of suppliers
      • All purchases should go through the approved procurement processes
      • Engineering and other functional inputs are part of this process
      • Sales personnel should not be allowed to enter contractual agreements without procurement’s involvement
      • Increasing use of sourcing teams
      • Review of specifications or statement of work
      • Review the requirements for the material or service being provided
      • May be able to suggest alternative standardized materials that can save the organization money
      • Periodic review of requisitions can allow greater leveraging of requirements
      • Acting as the primary contact with supplier
    • Determining the method of awarding contracts
      • Managing the supply base
      • Current suppliers are competitive
      • Identification of new potential suppliers and develop relationships
      • Improvement and development of non-competitive existing suppliers
      • Manage its internal operations efficiently and effectively, including:
      • Management of procurement staff
      • Developing and maintenance of policies and processes
      • Introducing and leveraging appropriate technology and systems
      • Defining procurement strategy and structure
      • Developing plans and measures
      • Providing procurement leadership to the organization
      • Providing professional training and growth opportunities for employees
      • Achieve this objective through
      • Leadership of procurement for the organization
      • Sourcing management
      • Ownership and accountability for sourcing processes
      • Communication of purpose, process and pay off
      • Collaboration and partnering
      • Teamwork

    Objective 3

    Develop Strong Relationships with Other Functional Groups

    Objective 4

    Support Organizational Goals and Objectives
    Develop integrated purchasing strategies that support organizational strategies.
    Effective purchasing strategies involve:

    • Monitoring supply markets and trends (e.g., material price increases, shortages, changes in suppliers) and interpreting the impact of these trends on company strategies
    • Identifying the critical materials and services required to support company strategies in key performance areas, particularly during new product development
    • Developing supply options and contingency plans that support company plans
    • Supporting the organization’s need for a diverse and globally competitive supply base

    IT Department

    IT Department is responsible for providing the infrastructure for automation. It implements the governance for the use of network and operating systems, and it assists the operational units by providing them the functionality they need. It's important to note that although the IT department implements and facilitates the flow of information, it doesn't create the policy that defines which information is correct or accessible to others.

    The Three Major IT Functions

    • Governance
    • Infrastructure
    • Functionality

    IT Network Responsibilities

    Our IT department oversees the installation and maintenance of computer network systems within a company. Its primary function is to ensure that the network runs smoothly.

    Our IT department evaluate and install the proper hardware and software necessary to keep the network functioning properly. This includes working within a budget that allocates the amount of money the company can afford on network devices and software. IT department make sure that the equipment it invests in both optimally serves the needs of the company without going over budget.

    Networks can be simple or extremely complex depending upon their size and composition. In addition to staying current on trends within business technology.

    Network Contingencies

    Once a network system go down, the repercussions can be costly -- not just to the company and its operations, but outside entities that require products or services from the company. These outside entities could be affected and lose faith in the company's ability to provide them with what they need. Our IT department put a crisis plan in place that can be implemented should the system go down. It designed to put the network back up quickly or allow it to switch over to an alternate system until the necessary repairs are completed.

    Through the maintenance and planning of a network system, our IT department forge professional relationships with outside vendors and industry experts. This helps the department employees perform their duties more efficiently as well as stay current on the latest technology that might be beneficial to the company for which they work.

    Application Development

    Quite often, company see the main role of the IT department as creating the ERP applications that serve its core business needs. The right applications allow a business to be innovative, more productive, efficient, and to move ahead of its competitors. In many ways, this makes our IT department crucial to the success of a business.

    Our expertise necessary to create the applications that can set a business apart from the others requires an IT department with programmers, analysts, interface designers, database administrators, testers, and other professionals. Our employees become quite knowledgeable about the operations of the business itself. As a result, they become valuable to other departments outside IT.


    Most people are aware that the IT department focuses on the success of computer operations and other information technologies needs within a business. However, with many new forms of electronic communication replacing older technology, communication is being redefined and is now referred to as "telephony." This includes point to point phone calls as well as conference calls. Video and web conference also fall under this category and include other forms of technology necessary to facilitate communication: network drives, electronic mail (email), and secure servers.

    Our IT department fully understand how these systems work and interact with each other. The department must also ensure that these systems remain operational at all times.

    Company Website

    Our IT department is responsible for creating and maintaining the company's website. It designs the layout, creates the code, and tests the site for usability. Depending upon the needs of the company, IT department can design the site for information only, or create a completely interactive commercial site that can sell products directly to consumers.

    Technical Support

    Employees are familiar with having to contact with IT department for computer support. The IT department provides this service for all the users who need access to the company's computer systems. This might entail installing new software or hardware, repairing hardware that has become faulty, training employees in the use of new software, and troubleshooting problems with the system or with an individual's computer.

    It's apparent that not all the IT department does is apparent - it creates and maintains so many systems that go unseen or unrecognized by employees. These services, however, are integral to the success of a business. Though they may not be appreciated when business is running smoothly, their importance is greatly recognized when something goes wrong.

    General Operations

    The group possesses an extensive experience of managing a housing project starting from acquisition of open land till the completion of construction of the last house. After sales services are of paramount importance while converting a housing project into a successful venture. Some of the major tasks managed by the Operations Division include:

    Administration Work

    Administrative work is in fact the backbone of any organization. It primarily includes effective and efficient flow of information and office equipment. This flow takes place from one division to the other and from top level management to the bottom level staff. Only when the administrative work is adequately carried out can an organization continue to function effectively throughout the year and on day to day basis.


    Security mainly includes the duties of securing the premises and personnel within the premises by patrolling property, monitoring surveillance equipment, inspecting buildings, equipment and access points and permitting entry. Senior members within the security department will ensure that they direct their junior staff in identifying, developing, implementing and maintaining security processes across the organization to reduce risks, respond to incidents, and limit exposure to liability in all areas of financial, physical and personal risk. A system of control risk is established and improved gradually to remove any inherent risks and human errors.

    Maintenance Work

    This department ensures the maintenance of all important assets, preserving them and looking after their upkeep gradually over the period of time.

    Residents Relations

    In order to ensure cordial relationships between the residents and the management, a cohesive environment of the housing society is a necessity. The operations team will ensure that a sense of belonging, will promote trust and offers its members the chance to lodge a complaint without any inconvenience through the complaint office.

    Vehicle Maintenance

    This includes preventative maintenance and repair services for all motorized vehicles and equipment owned by the housing society.

    Electrical Work and Maintenance of Electrical Equipment

    Maintenance of electrical equipment as part of electrical work mainly includes ensuring minimum break downs and malfunctions. Main electrical equipment includes air conditioners, power generators, electric water coolers etc.

    Management of Executive and Staff Mess

    This will ensure that the mess is adequately resourced and concerned cooks and helpers are not overburdened. The menu is timely decided and food supplies are promptly delivered to kitchen staff. Furthermore, it is ensured that all the employees of the company are served with their respective well-cooked meals in a timely manner. This facility will be further enhanced and converted into Dastar’khawn concept for the company’s staff as well as downtrodden outsiders.

    Development Work

    The operations team will account for any unexpected contingency regarding the delay in the construction work. Delays might result in additional costs and additional fees. Eastern Housing management can avoid this cost by breaking down its deadline and making sure that deadlines are achieved within the allocated time.

    Waste Management

    It helps to make waste disposal easier for the society’s residential and commercial area as well as the offices complex, minimizing the costs involved and enforcing controls to ensure a healthy environment. The housing society also includes a Disposal Station for this purpose.

    Logistics Management

    Logistics management generally consists of processes for inbound and outbound logistics traffic. It includes sourcing and procurement, production planning and scheduling. Logistics management is part of all the levels of planning and execution, including strategic, operational and tactical.

    Further, it coordinates all the logistics activities, and it integrates logistics activities with other functions, including marketing, sales, manufacturing, finance and information technology. Good logistics management ensures that products are completed in the most economical, safe, efficient and timely manner. This results in cost savings for the company and more satisfied customers.

    Logbook Maintenance

    Within the housing society many log books shall be maintained to keep track of employees, every piece of equipment and vehicle in use etc. These log books also record all repairs, maintenance and inspections being carried out where necessary.


    Horticultural Department is responsible for maintaining and developing new parks and landscapes.


    Housekeeping is an important function of the operations division which is responsible for the cleanliness, maintenance and aesthetic upkeep of the public areas, green belts and surroundings.