Eastern Housing Lahore has once again proven why it is one of the most trusted and innovative real estate developers in the country. Recently, the company achieved another proud milestone in the presence of our Managing Director, Ghulam Murtaza, by hosting a MOU Signing Ceremony with several leading brands from Pakistan’s food, retail and hospitality industry.
This milestone marks the formal beginning of partnerships that will shape the future of Eastern City Walk, a commercial hub along with Eastern Housing, designed to redefine modern living. With big names like Haveli (The Taste of Pakistan), 14th Street Pizza Co., Coffeetea (Tea & More), Fri-Chicks (Men’s Kitchen), Sweet Creations, Hotel Signature Express, and Roosters Broast coming on board. Eastern Housing is not only upgrading its lifestyle offerings but also creating exciting investment opportunities in Lahore.
To add more significance to this achievement, the CEO of Brandz Pakistan, Syed Husnain Mehdi, a famous name in the corporate world, was present throughout the ceremony. His presence also revealed the importance of this joint venture and the trust that the well-established business leaders have placed in the vision of Eastern Housing. Here, we will take a closer look at what this milestone means for residents, how Eastern City Walk will transform the community experience, and why this development is the best investment opportunity in Lahore today.
The collaboration with such high-profile brands is not about form only, but a reflection of the shared vision of Eastern Housing Lahore and its partners. The event revealed the company’s interest in developing a community that integrates lifestyle, convenience, and commerce.
The senior team of Eastern housing representatives, along with Director Sales & Marketing Farhat Nawaz and team, with GM Sales Atif Dar and the partnering brands, shared a handshake at a moment that was a symbol of trust, growth, and mutual progress. The CEO of Brandz Pakistan, Syed Husnain Mehdi, was also one of the prominent guests and this made the event have a touch of credibility and prestige as well.
His contribution as a visionary leader in the branding and business development industry in Pakistan has played a key role in closing the gap between corporations and the communities. His involvement in this ceremony enabled him to focus on the potential of Eastern Housing as both a business developer and a generator of business and investment in Lahore.
In the case of Eastern housing, the MOU is another move towards its goal of providing modern, sustainable and integrated communities, which extend beyond the conventional housing developments.
Central to this milestone is the Eastern City Walk, a futuristic commercial location that will be transformed into a lifestyle destination in Lahore. The Eastern City Walk is to provide an integrated retail, food and service experience to residents and visitors. Building a place where families can spend quality time together in a safe and modern atmosphere is a simple yet powerful idea.
To bring this vision to life, Eastern Housing has partnered with some of the country’s most trusted and loved names:
| Brand | Details |
| Haveli – The Taste of Pakistan | A global brand of traditional Pakistani food, serving authentic tastes and cultural food experiences in a luxurious environment. |
| 14th Street Pizza Co. | One of Pakistan’s leading pizza chains is famous for giant customizable pizzas made with fresh ingredients—a lively dining option for families and pizza enthusiasts at Eastern City Walk. |
| Fri-Chicks – Men’s Kitchen | Fast food restaurants offer affordable, tasty, and delicious food. |
| Sweet Creations | Expert in high-quality desserts, cakes and sweet treats using creativity. Adds a sweet escape for celebrations and indulgence at Eastern City Walk. |
| Hotel Signature Express | A brand of modern hospitality with a reputation for comfort, convenience, and affordability. Offers accommodation of standards and professional service to both leisure and business travelers. |
| Roosters Broast | Recognized for its signature broasted chicken, offering flavor, crispiness, and quality. A classic fast-food favorite with strong family and youth appeal. |
This curated selection of brands reflects a strong strategy: combining variety, quality, and familiarity to ensure Eastern City Walk becomes a bustling commercial hub.
For the residents of Eastern Housing, the arrival of Eastern City Walk is much more than just access to popular food chains. It represents a complete lifestyle upgrade.
This combination of comfort, convenience, and community spirit makes Eastern Housing not only a place to live but also a place to flourish.
While Eastern City Walk promises lifestyle benefits for residents, it also presents excellent investment opportunities for those looking to grow their wealth through real estate in Lahore. Here’s why investors should pay close attention:
The presence of top brands guarantees a steady flow of visitors. Families from within and outside Eastern Housing will be drawn to the community for dining and leisure. This ensures high footfall, which translates into sustainable business and rental income.
Eastern Housing is well-positioned in Lahore and can be reached with ease. With the city expanding, the real estate is booming, particularly in localities that have modern, integrated housing societies.
Eastern City Walk is not restricted to a food chain, as it has retail stores, hospitality, and entertainment. This presents an investment opportunity and multiple sources of revenue for investors.
The real estate trends in Lahore demonstrate an increasing demand for mixed communities in which residential areas are mixed with commercial and leisure areas. Early entrants tend to have the best returns as the popularity increases.
Eastern Housing has established a good reputation as a reputable and creative developer. This implies that it is less risky and more confident for investors.
Lahore remains one of the most active and competitive real estate markets in Pakistan. With the city’s population expanding and urbanization accelerating, the demand for integrated housing societies is on the rise.
The traditional single-family housing is evolving into a development that provides residents with an all-encompassing lifestyle. This incorporates parks, schools, shopping and business centers- all in the community. Eastern Housing is leading the pack in this change, and Eastern City Walk is a good example of this change.
Lahore investors are also seeking investment projects that offer them comfort in their homes and business at the same time. Eastern Housing has both, and it is regarded as one of the most appealing locations to develop capital and rent.
Eastern Housing is not just about building houses but communities. The company has a long-term vision reflected in its motto, the Legacy of Excellence, which seeks to come up with projects that withstand the test of time.
By establishing Eastern City Walk, the firm is fulfilling its promise of establishing a location that would satisfy the social, economic, and cultural desires of its residents. Another benefit of the project is that by introducing high-quality brands, the reputation and status of the community are also boosted.
The partners, such as Syed Husnain Mehdi, the CEO of Brandz Pakistan, share this vision, as their business and branding models align well with Eastern Housing’s hopes to establish long-term value. His approval serves as a guarantee to residents and investors that Eastern City Walk has professionals who understand the dynamics of growth and sustainability.
The process of signing these MOUs is only the initial stage. With the further growth of Eastern City Walk, additional brands and businesses are likely to be added, which will enhance its popularity and worth. The future is a place of exciting possibilities:
The MOU Signing Ceremony is not a milestone but a transition in the Eastern Housing journey. To the locals, it will mean an improved living standard, with access to good food, hospitality, and entertainment. To investors, it implies taking advantage of one of the most attractive real estate deals in Lahore.
Eastern Housing is transforming the way people live, work and invest in a contemporary urban community with Eastern City Walk. The project will become a standard in future projects in Lahore and beyond through a combination of comfort, convenience and commercial vibrancy.
And through the positive influence of visionary leaders, Eastern Housing is not just creating buildings; they are building trust, quality, and value over the long term for all parties involved. Eastern Housing is not simply another housing society to those hoping to find a place to stay or to invest in; it is the future, a community of excellence, and a legacy in the making.
The MOU signing will mark a milestone, as Eastern Housing partners with established Pakistani food and hospitality brands. This will demonstrate a desire to establish a contemporary lifestyle and business hub that meets the demands of both locals and investors.
The partnerships with top brands such as Haveli (The Taste of Pakistan), 14th Street Pizza Co., Coffeetea (Tea and More), Fri-Chicks, Sweet Creations, Hotel Signature Express and Roosters Broast have guaranteed quality dining, hospitality and entertainment in the society.
In the presence of superior brands, anticipated heavy foot traffic, prime location in Lahore and the reputed image of the Eastern Housing, the investors can have sustainable rental revenue, property value increase and growth in the long term in a mixed-use commercial space development.
Eastern Housing is focused on developing integrated and sustainable communities blending contemporary housing with lifestyle, shopping and business. Eastern City Walk will be a step to establishing a new standard in urban living in Lahore, as well as building trust in the community and investors.
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